Focusing on the customer!
A satisfied customer is the basis for long-term business relationships. Companies increasingly have to focus on service and consulting competence. On behalf of Mayfran, the business consultancy Marilla Bax therefore investigated the service quality of the international mechanical engineering company.
The survey was mainly aimed at existing customers. The majority of respondents were customers with more than ten products/systems who also use competitor products.
Most of the participants had contact with the project team/sales office (38%). Most customers (62%) had sales contact in the current year and received a system/product from Mayfran.
The respondents showed good overall satisfaction, albeit with a low level of willingness to strongly recommend the company to their peers.
The sales force is predominantly perceived in a positive light. When it comes to the processing time for preparing offers, customers are looking for it to be faster.
With a response rate of 14%, the survey is statistically good.
However, if monitoring is done again, there should be more participants involved. The insights that have been gained will now be analysed and evaluated by a project team.